Analysts Predict Expensive Fuel and Factory Shortages Could See Prius Price Rise

There’s an old saying that goes, “One man’s misfortune is another man’s opportunity,” that I think is particularly apt in describing this latest story. With the civil war in Libya nudging petrol prices skyward and with the growing fear that Japan’s earthquake crisis will slow production of Toyota’s ubiquitous Prius hybrid, American consumers are flocking to their nearest dealership to snatch one up.

Tammy Darvish, the owner of four Toyota dealerships around Washington D.C. explains: “A lot of customers are convinced that prices will be going up and that availability [of the Prius] will be a little short.”

A Texas Toyota dealer is reporting that his sales have doubled in the last six weeks due to steadily increasing fuel prices. And with no U.S. factory producing the popular hybrid five-door, it’s not like there’s a backup supply if things become more pear shaped in the land of the rising sun.

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