Nissan Announces New Midterm Business Plan, will Introduce a New Vehicle Every Six Weeks for Six Years


Japanese carmaker Nissan Motor Co. revealed on Monday its new midterm business plan dubbed “Power 88”, with which it aims to boost both its global market share and profit margin to 8 percent within six years – hence the “88” reference in the name. Last year, Nissan, which is 44.3 percent owned by French partner Renault, had a 5.8 percent global market share.

The new plan calls for the introduction of 52 new cars for fiscal years 2011 to 2016, or about one new vehicle every six weeks.

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